Crucial time management and planning was needed in creating the Black Friday creatives for Warehouse. Taking creative leadership, I needed to design seamless artwork that would be used for different marketing channels. Months prior to this, I researched design trends and experimented different creative outcomes in producing final artwork.
I wanted to focus on the sale percentage messaging, and additionally having a design step change to be more aggressive leading up to the final week of Black Friday. Having five set colours to differentiate sale percentages, meant any additional design assets (for example, any on-site banners) would cohesively work with the Black Friday creatives.
Junior Graphic Designer - 2021-2023