Previously doing a collaboration with Kara Rose the year before, I was tasked with the creative direction for this project, channelling the design style from our prior collaboration. With any brand collaboration, effective communication and adept time management was crucial for ensuring all final artwork was finalised and approved in time for the launch.
The collection by Kara Rose creating a cool January wardrobe refresh, with having western and floral inspiration. Leading this collaboration with the imagery that the Head of Creatives took a lead on, I selected the typeface 'Recoleta Alt' to complement and resonate with the western vibe of the collection. As the graphic designer on this project, I had to ensure what I designed, seamlessly translated across various channels for the launch.
Junior Graphic Designer - 2021-2023